The Enduring Power of Printed Catalogs

In today’s fast-paced digital landscape, some may question the relevance of printed catalogs. However, studies have shown that printed catalogs continue to wield significant influence in B2B marketing. In fact, revealed that 66 percent of adults prefer reading printed media to digital. This is not coincidental, there are a few reasons why:

• Tangibility and Credibility: Printed catalogs are a tangible representation of your brand. They allow customers to fully engage with your products. The weight, texture and quality of a well-designed catalog can enhance your brand’s credibility and leave an impression on recipients.
• Targeted Reach: By distributing printed catalogs to specific B2B prospects, you can ensure your message captures the attention of the right audience.
• Enhanced Brand Awareness: By highlighting your products and brand identity through captivating visuals and engaging content, you can increase brand recognition and forge a stronger connection with your audience.

In a previous blog post, we explored the neuroscience of touch and its impact on the brain. We found that paper, through a combination of sight and touch, has the power to create a lasting impression. reveals that ownership enhances a product’s value. Merely touching an object triggers this effect, increasing its perceived worth in the eyes of customers.

Touch fosters deeper engagement, surpassing the impact of sight or sound alone. that physical media promotes better reading comprehension compared to digital. The neuroscience of touch reveals that paper thrives as a tangible medium due to its ability to enhance intuitive navigation, facilitate mental mapping and demand fewer cognitive resources for better information retention.

Unlocking the Potential of Digital Catalogs

While printed catalogs hold undeniable power, digital catalogs provide an opportunity to extend your reach and enhance customer convenience. Here is why incorporating digital catalogs into your marketing strategy is beneficial:

• Accessibility: Digital catalogs transcend geographic boundaries, allowing businesses to reach prospects everywhere. With a few clicks, potential customers can access your catalog from anywhere in the world.
• Cost-Effective Distribution: Digital catalogs offer a cost-effective solution for businesses of all sizes, and you can identify and reach many potential customers at one time.
• Immersion: Digital catalogs offer embedded interactive features such as augmented reality, videos and more, providing an immersive experience for customers. With a click, they can explore additional product details, access related content and make direct purchases.

Digital catalogs also give you the ability to track customer engagement. By using dynamic QR codes, you can track customer engagement. You gain insight into what works in your catalog marketing by comparing unique locations, scan times, orders and more.

Combining Printed and Digital Catalogs

Printed and digital catalogs are not mutually exclusive. Businesses can leverage the complementary strengths of both and maximize impact. Here鈥檚 how you can harness the power of combining the two mediums:

• Cross-Promotion: Incorporate QR codes strategically within your printed catalogs to seamlessly bridge the gap between print and digital. By scanning QR codes, customers can instantly access the digital version of the catalog, unlocking additional content.
• Multi-Channel Engagement: Reach a wide audience by promoting both printed and digital catalogs through email campaigns, social media and your website. This multi-channel approach increases engagement and accessibility, ensuring customers encounter your catalog in their preferred format.
• Data-Driven Insights: Digital catalogs provide valuable data on customer behavior, such as time spent on specific pages and more. By analyzing this data, you gain insight into customer preferences, and can refine your marketing strategies to create personalized experiences for your target audience.

Additionally, combining printed and digital catalogs creates comprehensive product presentation. Printed catalogs offer tangibility, while digital catalogs provide immersion. This combination delivers a multi-sensory experience for your customers.

Tactile in nature, printed catalogs allow customers to interact physically. Digital catalogs leverage enhanced multimedia features for an enhanced visual experience. By integrating both formats, businesses can captivate customers, provide relevant content and drive conversions cohesively.

How 抖荫短视频 Can Help

As print experts, we know a thing or two about catalogs. 抖荫短视频 is here to help you unlock the full potential of your marketing campaigns. We want to power your business with the tools and expertise needed to create catalogs that captivate your audience on any platform. Here are a few resources we offer to help you reach your goals:

• Printing: With over 86 years of experience, 抖荫短视频 is the print expert. We have plenty of print options including:
  • Sheet-fed printing that provides solutions for short and medium-run jobs.
  • Digital printing that can handle projects ranging anywhere from one to thousands of copies and beyond.
  • Heat-set web printing that produces precise color accuracy at fast speeds.
  • Binding and cover treatment capabilities to ensure your project will stand out and maintain its integrity over time.
  • Fulfillment services that are reliable and free our customers of the hassle, so they can focus on what matters.
• App Development: Our app development services give your business the ability to create, publish and measure with ease. We have launched 300+ mobile apps for publications, catalogs and more.
• Digital Conversion: In addition to our app development service, 抖荫短视频 Apps can also convert your publication into a digital version. The Klein Tools case study serves as a notable example of how 抖荫短视频鈥檚 solutions help increase B2B revenue and connect audiences.
• Mailing Service: 抖荫短视频 helps streamline catalog mailing processes by working with businesses to find out how we can make their distribution seamless. We will schedule a personal onboarding call to discuss permit usage, certified software, ways to save money and more.

Key Takeaways

In the landscape of B2B catalog marketing, a comprehensive approach that combines printed and digital platforms can yield remarkable results. By providing both a printed catalog and a digital version, businesses can expand their customer base, enhance brand awareness and accessibility, while also increasing their revenue. As always, our experts here at 抖荫短视频 are here to help by offering a wide array of services customized to fit your needs.

For a more in-depth look at what we do, please visit our website at www.walsworth.com.

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As operational costs continue to soar, understanding the implications and adopting proactive measures is crucial for businesses that rely heavily on trucking. In breaking down information from the ATRI analysis and sharing our expert advice, our goal is to help equip you with the tools you need to address these challenges while maintaining your competitive edge.

1. Record High Operational Costs

The updated analysis report revealed a significant increase in total marginal costs for trucking, reaching a new high of $2.251 per mile. The primary factor behind this spike was the steep rise in fuel costs, which escalated by 53.7% from the previous year.

However, fuel costs were not the sole contributor to the surge. Other factors also contributed to the double-digit increase. Driver wages rose by 15.5%, reflecting the ongoing efforts of the industry to attract and retain drivers. Additionally, insurance premium costs per mile increased overall by 47% over the last 10 years. In contrast, driver benefits remained stable in 2022.

2. Challenges in Acquiring and Maintaining Equipment

ATRI’s report mentions last year鈥檚 unusual market conditions posed unique challenges for acquiring and maintaining equipment. Truck and trailer payments rose by 18.6% to $0.331 per mile as carriers paid higher prices due to equipment barriers in the supply chains. This was compounded by a global parts shortage and rising technician labor rates, which pushed repair and maintenance costs up by 12% to $0.196 per mile.

3. Motor Carriers Adapt and Improve Efficiencies

In response to the rising costs, motor carriers began making improvements in key operational processes. Notably, driver turnover, detention times and equipment utilization all improved across every fleet size and sector in 2022. The report also introduced new metrics, such as mileage between breakdowns and the ratio of truck drivers to non-driving employees, to provide more comprehensive insights into the industry’s performance.

What This Means for Your Business

Put simply, everyone is affected by this change. Trucking operations are used each day to transport everything from construction materials to farming goods. According to , trucks move about 72.6% of the nation’s freight. Thus, as operational costs rise so will product and shipping costs.

Saxon Steele, Shipping and Receiving Supervisor at 抖荫短视频鈥檚 plant in Ripon, Wisconsin, advises customers to maintain open communication with sales representatives from their partner freight companies. By relying on that relationship, customers gain valuable insights into cost management strategies, which help to secure competitive rates on shipments.

抖荫短视频 stands out as a reliable partner in navigating the shifting trucking and freight hauling industry. Our exceptional team of individuals work diligently to find innovative solutions to minimize cost burdens and ensure efficient shipping processes. Collaborating with 抖荫短视频 can make a significant difference. 鈥淗ere at 抖荫短视频, I have an amazing team of (trucking) sales representatives who I work with daily. They make magic happen,鈥� Steele said.

Key Takeaways

The updated analysis provided by the American Transportation Research Institute (ATRI) highlights the record-high operational costs motor carriers faced in 2022. As costs continue to rise, it is essential for businesses and customers to adapt and explore strategies to manage these challenges effectively. Your business can mitigate the impact of increasing operational costs and maintain its competitiveness by building relationships with the freight companies you work with. Our dedicated staff at 抖荫短视频 can help your team better navigate these challenges, making the process as seamless as possible.

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The new Boys and Girls Club of Ripon is set to open next Fall 2024, with ground-breaking expected to take place later this year. The facility will feature a full-sized gym, a teen center and on-site trade work learning opportunities. They will also provide licensed childcare service open weekdays all year around.

抖荫短视频 has pledged a donation of $100,000 over five years, at $20,000 per year.

鈥淎s a company deeply invested in the communities we serve, we are delighted to support this vital project and contribute toward the betterment of the Ripon area,鈥� said Don O. 抖荫短视频, CEO of 抖荫短视频.

Additionally, as part of its commitment, 抖荫短视频 will receive naming rights to the Teen Coffee Shop/Caf茅 that will be part of the new club. The naming of this area demonstrates 抖荫短视频’s commitment to creating spaces where young individuals can connect, relax and foster meaningful relationships within a safe and nurturing environment.

鈥淥ur goal is to improve the lives of children and families,鈥� said Jason Presto, CEO of Boys & Girls Club of the Tri-County Area. 鈥淲ith this large donation from 抖荫短视频, we are one step closer to meeting that goal.鈥�

Construction of the new Boys and Girls Club is expected to provide employment for young adults in the area and anticipates around 700 members to engage through summer camps and basic need programs.

Don 抖荫短视频, President of 抖荫短视频, expressed his admiration for the level of financial commitment already received by the Ripon Boys and Girls Club building campaign, which is close to being fully funded.

鈥淭he overwhelming support from the community is a testament to the remarkable spirit and unity that exists in Ripon,鈥� said 抖荫短视频. 鈥淲e believe that investing in the development and well-being of these kids and future generations is crucial for a thriving community. By supporting the Ripon Boys and Girls Club building campaign, we hope to empower and inspire young individuals to reach their full potential and become future leaders.鈥�

The Boys and Girls Club of the Tri-County, along with its dedicated staff and volunteers, have been working tirelessly to establish this new state-of-the-art facility that will provide a wide range of educational and recreational opportunities for members of the community.

鈥淚 am thrilled 抖荫短视频 is investing in the Ripon Boys and Girls Club. The services provided by the new facility will benefit the families of our team members, and the entire community, for generations to come,鈥� said Julie Newhouse, General Manager of 抖荫短视频 – Ripon.

For more information or to contribute to the Tri-County Boys and Girls Club building campaign, please contact Ashley Bartol, Director of Development, via email at abartol@bgctric.org or phone at 920.361.2717 ext. 202.

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About 抖荫短视频

抖荫短视频 is a top-five book and magazine printer, a catalog printer, and the only family-owned printer of yearbooks. Started in 1937 by Don 抖荫短视频, current leadership is under the second and third generations: Don O. 抖荫短视频, CEO, and his son, Don 抖荫短视频, president. The company operates from administrative offices and book printing and binding facilities in Marceline, Missouri; a prepress facility in Brookfield, Missouri; a sales and marketing office in Overland Park, Kansas; and magazine and catalog printing facilities in Saint Joseph, Michigan; Ripon, Wisconsin; and Fulton, Missouri. Additionally, 抖荫短视频 owns the Donning Company Publishers, a specialty book publisher.

Kristin Mateski

Vice President, Marketing & Communications

913.871.2072

kristin.mateski@walsworth.com

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CreativePro Week

The InDesign Conference, now part of CreativePro Week, was established in 2004. The conference was designed exclusively for creative professionals utilizing InDesign, Photoshop, Illustrator, Acrobat, PowerPoint and other Adobe software. CreativePro Week attracts a diverse range of participants, including graphic designers, production artists, creative managers, educators, small publishers, workflow consultants, and more. More than 2,500 companies, universities, and government agencies sent their design and production staff to Creative Pro week. These organizations recognize the value of this extraordinary event. This community encompasses a broad spectrum of expertise, spanning from newcomers to seasoned professionals, with one common interest: remaining on the cutting edge of design practices and advancements.

In a rapidly evolving industry, CreativePro Week keeps users at the forefront, fostering continuous professional growth. Featuring over 30 industry experts and 75+ valuable sessions, CreativePro Week equips users, regardless of proficiency, with the latest techniques and best practices to enhance productivity. Attendees were also given a full year of on-demand access. This includes all session recordings for the days registered, hundreds of pages of resources from the world鈥檚 top experts, and alumni discount savings.

In case you missed this year鈥檚 conference, On-Demand Passes are still available to .

Meet James Wamser

James Wamser is an Adobe Certified Expert and Instructor. Wamser serves as a Customer Education Specialist at 抖荫短视频’s Ripon, Wisconsin, facility. Since 2004, he has also taught InDesign, Illustrator and Photoshop at and chairs the Milwaukee InDesign User Group. Wamser is widely recognized for his expertise and regularly presents at seminars and workshops, sharing his knowledge and insights. With a wealth of experience in the field, he excels in educating customers and helping them maximize their understanding of Adobe products by providing them with , templates and more. Wamser’s contributions to customer education and his dedication to sharing his expertise, make him an invaluable asset to 抖荫短视频.

Make the Prepress Process Smoother

The topic of the presentation James Wamser gave at CreativePro week was titled, 鈥淗ow to Make the Prepress Process Smoother.鈥� Wamser emphasized the crucial role that creative professionals play in ensuring a smooth prepress process. He explained that by implementing these practices, you can significantly contribute to the overall efficiency of your workflow.

1. Building your document to the final trim size with 1/8-inch margins and bleed: By adhering to this trim size and incorporating appropriate margins and bleed, you can minimize the chances of error and ensure your design elements are preserved during the printing process.
2. Utilizing templates, especially for perfect bound covers: Templates provide a solid foundation for your designs, ensuring consistency and compatibility. When working on complex projects like perfect bound covers, leveraging templates can streamline your workflow and save valuable time.
3. Obtaining Preflight and PDF Export Settings from your printer: By collaborating with 抖荫短视频, you can access specific preflight and PDF export settings tailored to your requirements. This proactive approach eliminates potential issues and ensures your files are print-ready.
4. Sending test pages before submitting the final PDF: Before submitting the final document, it is advisable to send a few test pages to your printer for review. This step enables you to catch any potential inconsistencies early on, facilitating a more efficient prepress process.

抖荫短视频’s Commitment to Providing Support Within the Prepress Process

Founded more than 85 years ago, 抖荫短视频 has grown into a leading printing company. As a company, we thrive on our commitment to exceptional service and innovative ideas, attributed to our customers and dedicated workforce. We are here to help support you in optimizing your prepress workflow. Here are the key services and resources we provide in this process:

1. Preflight and PDF Export settings: 抖荫短视频 understands the importance of providing accurate and reliable preflight and PDF export settings. By tailoring these settings to your specific needs, we enable seamless integration with our printing processes, ensuring a smoother prepress experience.
2. Templates: We recognize the value of templates in streamlining the design process. Our templates were made to assist creative professionals in maintaining consistency and meeting the necessary specifications for various print projects.
3. Reviewing test pages and providing feedback: At 抖荫短视频, we prioritize collaboration and offer our expertise to help you refine your designs. By reviewing test pages and providing constructive feedback, we contribute to the continual improvement of your projects, leading to enhanced results.

Key Takeaways

Collaboration and technological progress were central themes throughout the CreativePro Week conference. Despite the rapid pace of innovation, the conference consistently emphasized the significance of staying grounded in core functions. Notably, the event attracted many participants involved in the print industry, affirming its continued growth and relevance. “It was pleasing to see the continued growth of the print industry,鈥� James Wamser said, 鈥淚 even had the opportunity to engage with Adobe representatives to discuss improvements and provide feedback.”

Overall, the CreativePro Week conference provided an enriching experience for creative professionals, offering opportunities to network, gain knowledge, and find inspiration. By incorporating James Wamser’s insights on streamlining the prepress process, you can significantly enhance the success of your print projects. Through the automation of previously manual tasks, you can maximize your productivity.

As a company, 抖荫短视频 remains dedicated to supporting creatives by providing the necessary resources to elevate their efficiency and quality of work. As always, we are here to guide you along your creative journey. Together, we can reach our goals and unlock the full potential of our creative endeavors. To access our library of guides and templates, please visit /.

Want to talk about a project you have coming up? Get in touch here.

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