Print Catalogs Are Thriving (Yes, Even Now)

Despite the allure of online marketing, consumers and business buyers alike show a strong affinity for print catalogs. Recent research found , and 65% actually look forward to receiving catalogs from brands. After years of digital overload, many customers welcome the focused, hands-on engagement that a printed piece provides. In fact, 72% of Americans enjoy browsing catalogs, and a stunning 鈥� they share the catalog, visit a store or website or make a purchase. 

The B2B Buyer鈥檚 Perspective: Why Print Excels

B2B marketers have found print catalogs to be particularly valuable for engaging professional buyers. Unlike casual consumers scrolling through Instagram, B2B purchasers often need to review detailed specifications, compare options and consult colleagues 鈥� tasks well-suited to a printed catalog. Many B2B customers keep catalogs on their desks, work trucks or shop floors for handy reference. For instance, a mechanic or procurement officer can flip through pages, circle items, and make notes while on a call (even if internet is spotty in the garage or factory). 

Printed catalogs encourage focus: there are no pop-up notifications or multiple browser tabs to steal attention. Readers spend more time per page and often revisit the catalog multiple times. This sustained attention can lead to higher conversion when the buyer is ready to order. For B2B marketing, print catalogs hit a sweet spot: they deliver rich information in a user-friendly format and stay accessible in the workplaces where buying decisions happen.

Print and Digital: Better Together in 2025

While printed catalogs offer unique advantages, they work best when complementing your digital channels rather than ignoring them. Successful catalog marketing in 2025 is all about an integrated approach. Think of the print catalog as a springboard that launches customers into your digital ecosystem. In fact, catalogs are proven drivers of online engagement: over . These aren鈥檛 just visits 鈥� they often convert. A Harvard Business Review study showed that of receiving the catalog. Even more striking, almost half of those purchases (49%) happened online, illustrating how print can stimulate digital sales.

The key is to make the print-to-digital transition seamless. Many companies now embed QR codes, custom URLs or AR features in their catalogs, so readers can quickly jump to a web page or interactive content for more information. For example, a B2B catalog might feature a QR code next to a product that links to a 3D demo video or the latest pricing on your website. This not only enriches the customer鈥檚 experience but also provides you with tracking data. 鈥� direct mail (including catalogs) yields a median ROI of about 29%, outperforming paid digital ads (~23%). 

The Role of Digital Catalogs

Of course, digital catalogs have their place in 2025. They offer instant accessibility and low distribution cost 鈥� with a single upload, your catalog can reach a global audience. Digital catalogs are easily searchable and can include rich media like videos or animated product views. They also allow for quick updates (no need to wait for the next print run if prices change). Many B2B companies use digital catalogs as a convenient complement to print, especially to serve international or tech-savvy customers.

However, it鈥檚 important to recognize that digital-only catalogs face challenges. Emailing a PDF or linking to a web catalog is easy 鈥� but it lands in the same inbox as countless other messages, where it may be quickly overlooked or deleted. There is evidence that customers simply don鈥檛 engage as deeply with on-screen catalogs: the experience is more fleeting, and distractions are unavoidable. By contrast, a physical catalog on a buyer鈥檚 desk can鈥檛 be swiped away; it invites a thorough look. 

What鈥檚 Working: Tips for Catalog Marketing Success in 2025

To get the most out of catalog marketing today, consider these best practices used by leading brands:

• Target and Personalize: Start with a clean, segmented mailing list so your catalogs reach the right prospects. Tailor content to each audience segment 鈥� for example, feature industry-specific products or personalized cover letters. Personalization pays off, as over non-personalized mail. A B2B catalog that speaks the buyer鈥檚 language will earn a prized spot on their desk.
  
• High-Quality Design & Print: Treat your catalog as a flagship representation of your brand. Invest in professional design, rich imagery and quality printing/binding. A visually engaging, well-organized catalog not only grabs attention but also conveys credibility. The very feel of the paper and clarity of photos can influence perceptions 鈥� a sturdy, beautiful catalog signals that your products and service are high-quality as well.
  
• Integrate with Digital: Make it easy for catalog readers to act on their interest. Include QR codes for quick product lookups or ordering, short URLs or promo codes to track responses, and mention your online resources (like 鈥淪ee our full specs on the website鈥�). Ensure your website landing pages are ready to welcome catalog visitors with a consistent message. This integration bridges the gap between offline and online, leveraging the strengths of each channel.
  
• Provide Clear Calls to Action: Every catalog should drive towards an action 鈥� whether it鈥檚 鈥渃all your account rep,鈥� 鈥渧isit our online portal to order,鈥� or 鈥渟can to request a quote.鈥� Be explicit about next steps and make the purchasing process as frictionless as possible. Many successful B2B catalogs include an order form or an easy-reference index, acknowledging that some customers might prefer to order by phone or purchase order.
  
• Track and Measure: Use unique codes or landing page URLs to measure the catalog鈥檚 impact. Track metrics such as website traffic spikes following catalog drops, conversion rates from catalog recipients and average order values. This data can justify the ROI 鈥� which for catalogs can be impressive. (For instance, adding print catalogs boosted one retailer鈥檚 sales by 28% and delivered a 600% ROI, .) Knowing what鈥檚 working will help you refine your strategy for the next edition.
  
• Combine Frequency with Relevance: Plan a catalog schedule that keeps your brand in front of customers at key times (e.g. seasonal product launches or budgeting cycles for B2B). Consistency is important 鈥� noted that 17% of people who received a catalog in the past month made a purchase, versus 11% if it had been longer. However, don鈥檛 just mail for the sake of frequency; ensure each issue provides fresh value (new products, helpful content, promotions) so recipients continue to engage.
  

By following these practices, businesses can maximize the impact of their catalogs. The goal is to make your catalog indispensable to customers 鈥� a resource they consult, dog-ear and rely on throughout their buying journey.

Print Catalogs as a Competitive Advantage

As we navigate 2025, one thing is clear: print catalogs have secured their role in modern marketing. They offer an immersive, trusted and enduring way to connect with customers, standing out precisely because they are different from the constant flow of digital information. From boosting product discovery and brand recall to driving online traffic, catalogs have proven their worth. 

Even digitally native companies are learning that a catalog strategy can yield significant lifts in sales 鈥� sometimes on the order of when combined with email marketing, and larger order sizes to boot. For B2B marketers, catalogs remain a cornerstone for showcasing complex product lines and nurturing client relationships in a personal, tangible manner.

Explore Your Catalog Options With 抖荫短视频

抖荫短视频 is here to help make it happen. With over 88 years of experience in printing high-impact catalogs and magazines, 抖荫短视频 has the expertise and technology to bring your catalog vision to life. We specialize in blending visual appeal with functional clarity 鈥� whether you need a small lookbook or a 600-page industrial catalog. Our team can guide you on everything from paper selection to mailing strategies, ensuring your print piece delivers maximum ROI.聽In 2025鈥檚 omnichannel world, print catalogs are a proven success story, and 抖荫短视频 is proud to be an expert partner in your catalog marketing journey. Get in touch with us today, and let鈥檚 turn the page together toward greater engagement and sales success.

* This article was developed with assistance from OpenAI鈥檚 GPT-o3 Pro Deep Research large language AI model.

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While digital catalogs and e-commerce platforms offer convenience and reach, physical catalogs excel in grabbing attention, holding interest and building brand credibility. They help businesses connect with customers in a more lasting, tangible way. For hobbyists, contractors and industry professionals, a well-printed catalog isn’t just a reference guide. It’s a valued resource.

At 抖荫短视频, we’ve worked with countless companies to bring their catalog visions to life. Here’s why catalogs continue to matter in 2025, and how they can help you grow your brand in an increasingly digital world.

Tactile Power: Holding the Brand in Their Hands

The physical act of flipping through a printed catalog engages the senses in a way that scrolling on a screen simply doesn鈥檛. The weight of the paper, the sharpness of the images, the quality of the binding; all these elements contribute to a deeper brand experience.

For industries where precision and craftsmanship matter, the catalog itself becomes a reflection of your values. A beautifully printed catalog signals professionalism, reliability and attention to detail. These are traits your customers look for when selecting suppliers or placing bulk orders. Whether you’re showcasing fasteners, power tools, model kits or industrial materials, a physical catalog makes your products feel more real and accessible.

Focus and Functionality

Digital browsing is fast but often fragmented. Users click, get distracted by pop-ups, drift to other tabs and soon lose focus. A print catalog, on the other hand, encourages sustained attention. Readers engage more fully, spend more time per page and often come back to it multiple times.

Printed catalogs also excel in usability. They’re easy to mark up, bookmark and share. Many B2B buyers still keep catalogs at their desks or in work trucks. Hobbyists keep them in their workshops. And in environments where internet access may be limited or unreliable, like construction sites or warehouses, a printed catalog is always within reach.

Trust and Permanence 

A catalog has staying power. While emails get deleted and digital ads are blocked, a well-produced catalog sticks around. It’s kept on desks, passed between colleagues and revisited over weeks or months. That long shelf life translates into more visibility and more touchpoints with your brand.

Print also fosters trust. Studies show that . For industries where safety, specifications and compliance matter, a printed catalog reinforces confidence in your company鈥檚 expertise and reliability.

Complementing the Digital Journey

Print and digital aren’t competitors. They鈥檙e partners. Many of our catalog clients use printed catalogs to drive traffic to their websites and e-commerce platforms. QR codes, short links and augmented reality features make it easy to bridge the gap between the page and the screen.

You can highlight your most popular products in print and link out to expanded versions, spec sheets or real-time pricing online. This multi-channel approach lets your customers shop the way they prefer 鈥� and it shows you’re meeting them on their terms.

Catalogs can also play a big role in customer acquisition and reactivation. A printed piece mailed to lapsed buyers can reignite interest. It can also give new customers a reason to explore your product line in detail, beyond the limits of a quick web search.

Tailored for Your Audience

When you invest in a high-quality printed catalog, you’re investing in a targeted tool. Whether you’re selling to engineers, DIYers, contractors or small business owners, your catalog can speak their language. Organize it by use case. Include educational content, usage tips and comparison charts. Make it a trusted companion, not just a list of SKUs.

At 抖荫短视频, we help companies craft catalogs that blend visual impact with functional clarity. We work closely with your team to optimize paper choice, coating options and print method so your catalog serves its purpose and supports your brand.

Environmental and Operational Considerations

Concerned about sustainability? Print has made major strides. At 抖荫短视频, we use responsibly sourced paper and offer eco-friendly production options that align with your company鈥檚 values. Printed catalogs can also reduce waste in other areas of your business by improving order accuracy, reducing call center volume or helping customers self-serve their product research.

And unlike digital platforms that require constant maintenance and tech support, a printed catalog is ready to go the moment it’s in your customer’s hands. No loading issues, no device limitations. Just a smooth, consistent user experience.

Why Print with 抖荫短视频?

抖荫短视频 brings decades of experience and deep technical expertise to every catalog project. We understand the unique needs of companies in manufacturing, building and hobby industries. Whether you’re printing a 600-page master catalog or a seasonal promotional booklet, our team can help you balance form and function with professional precision.

We offer both offset and digital printing to give you flexibility based on your quantity, timeline and budget. Our pressroom is backed by modern pre-press technology and seasoned print professionals who care about delivering a clean, sharp, reliable product every time.

From saddle-stitched lookbooks to tabbed reference guides, we鈥檝e printed catalogs for some of the most respected names in the industry. We know what it takes to meet tight deadlines, support complex product lines and stay true to your brand identity.

抖荫短视频 Has the Printing Tools You Need

In 2025, the digital world isn鈥檛 going anywhere, and neither is print. For businesses in the hobby, building and manufacturing space, printed catalogs remain a smart, effective and customer-friendly way to showcase your products and grow your brand. They work hand-in-hand with your website, not against it, and offer benefits digital alone simply can鈥檛 deliver.If you’re considering your next catalog or want to refresh your current one, 抖荫短视频 is here to help. Let鈥檚 bring your products to life on the page, and into the hands of your customers.

* This article was developed with assistance from OpenAI鈥檚 GPT-4o large language AI model.

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From beautifully designed magazines to commemorative member books, printed materials give associations a powerful way to connect with their members on a deeper, more emotional level. The tactile nature of print can鈥檛 be replicated by digital experiences. And when done well, print becomes more than a communication tool 鈥� it becomes a valuable benefit of membership.

At 抖荫短视频, we鈥檝e partnered with professional organizations and membership associations of all sizes to help them create high-quality printed materials that strengthen loyalty, increase retention and drive meaningful engagement. Here鈥檚 how your association can do the same.

The Power of Print in the Membership Experience

In a crowded digital world, print cuts through the noise. An email can be deleted with a tap; a push notification ignored. But a well-designed magazine on a coffee table or a personalized postcard in the mailbox has staying power. Print engages the senses in a way digital simply can鈥檛 鈥� members can hold it, flip through it, feel the texture and even notice the scent of the ink and paper.

This sensory experience makes print memorable and emotionally resonant. Studies have shown that people are more likely to recall information from print compared to digital media. For associations, that means your messages, stories and calls to action are more likely to stick when they鈥檙e delivered on paper.

But beyond delivering content, print conveys value. When members receive a high-quality publication or a keepsake member book, they feel recognized and valued. That feeling translates to increased loyalty and ultimately higher retention rates.

Print Strategies That Strengthen Member Engagement

To fully leverage the power of print, associations should be intentional in both what they produce and how they deliver it. Here are several effective print strategies to build stronger connections with members:

1. Invest in a High-Quality Member Magazine

A print magazine remains one of the most effective ways to keep members informed and engaged year-round. Unlike digital newsletters, which often get buried in inboxes, a print magazine commands attention. It鈥檚 a tangible reminder of membership and a symbol of the association鈥檚 professionalism and credibility.

To make the most of your member magazine:

• Tell stories that matter. Highlight member achievements, industry news, trends and success stories from your community.
  
• Use thoughtful design and photography. A visually stunning magazine is more likely to be read, shared and kept.
  
• Include personalized touches. Consider segmenting content for different member groups or using variable data printing to personalize magazines with members鈥� names.

A well-crafted magazine can be a centerpiece of your retention strategy 鈥� something members look forward to receiving and are proud to display.

2. Create Member History or Anniversary Books

Milestone years, such as a 25th or 50th anniversary, offer a perfect opportunity to celebrate your association鈥檚 story and honor the members who made it possible. Commemorative books are a meaningful way to mark these moments.

These books can feature historical timelines, profiles of long-time members, letters from past presidents and highlights of major milestones. When printed with high-quality materials (think foil stamping, rich imagery and perfect binding) they become treasured keepsakes that reinforce the value of being part of your organization.

3. Send Personalized Print Communications

Personalization is a proven engagement tactic, and print is no exception. Postcards, letters or self-mailers with the member鈥檚 name and tailored messages can remind them of upcoming events, offer special renewal incentives or simply say thank you.

The key is to make it feel special. Avoid generic templates and lean into messaging that acknowledges the member鈥檚 role, history and contributions. Handwritten notes or limited-edition prints can also go a long way in making members feel truly appreciated.

4. Incorporate Print Into Your Member Onboarding

First impressions matter. When someone joins your association, they should immediately feel like they鈥檝e made a valuable decision. A welcome packet with high-quality printed materials, like a member handbook, branded notecard or association directory, can set a professional tone and build immediate trust.

Printed onboarding materials can include:

• A welcome letter from leadership
  
• An overview of member benefits
  
• A calendar of events
  
• A recent issue of your magazine

This tangible welcome reinforces your association鈥檚 credibility and helps new members feel grounded in your community.

5. Enhance Event Engagement with Print

If your association hosts conferences, summits or local chapter meetings, printed materials can elevate the entire experience. High-quality programs, brochures and takeaway materials contribute to a cohesive, professional environment.

You can also use post-event print communications, such as thank-you cards or recap booklets, to maintain the momentum and keep members engaged well after the event ends.

Why Print Quality Matters

Not all print is created equal. A flimsy postcard or poorly printed magazine can do more harm than good, making your association appear disorganized or outdated. On the other hand, investing in high-quality paper, finishes and design elevates your brand and reflects the value you place on your members.

Quality printing:

• Demonstrates professionalism. Members associate the look and feel of your materials with your organization鈥檚 standards.
  
• Supports your messaging. Premium materials and finishes create an emotional response that enhances the impact of your communication.
  
• Encourages retention. Beautiful printed pieces are more likely to be kept, displayed and shared, keeping your association top of mind.

When working with a printing partner, it鈥檚 important to choose one with experience, flexibility and a deep understanding of association needs. That鈥檚 where 抖荫短视频 comes in.

Partner with 抖荫短视频 for High-Quality Association Printing

抖荫短视频 is a trusted print partner for professional and membership-based associations across the country. We specialize in creating high-impact print materials that help you engage, retain and inspire your members.

Our team understands the unique challenges associations face: tight budgets, evolving member expectations and the need to stand out in a crowded marketplace. Whether you need magazines, commemorative books or member directories, we鈥檙e here to help you bring your vision to life with care, precision and exceptional quality.

We offer:

• Expert guidance from concept to delivery
• In-house design services
• Offset and digital printing capabilities tailored to your brand
• In-house mailing and fulfillment services
• Sustainable printing practices and eco-friendly paper options
  

At 抖荫短视频, we don鈥檛 just print 鈥� we partner with you to elevate your member experience.

Drive Member Engagement With 抖荫短视频

When associations invest in high-quality print, they invest in stronger relationships with their members. From magazines and books to personalized mailings and event materials, print helps you build emotional connections that lead to lasting loyalty.

In a world filled with digital distractions, your members are craving something real 鈥� something they can hold, feel and connect with. Print delivers that experience.Ready to enhance your member engagement strategy through the power of print? Connect with 抖荫短视频 today to learn how we can help your association thrive.

* This article was developed with assistance from OpenAI鈥檚 GPT-4 large language AI model.

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Increased Ad Revenue for Publications

For publishers, one of the most significant benefits of high-quality printing is the ability to command higher ad rates. Advertisers recognize that a premium print product enhances the visibility and impact of their advertisements. The tactile experience of a well-produced magazine encourages readers to engage longer with content, making advertisements more effective.

When publications invest in better paper, superior color reproduction and precise finishing techniques, they offer advertisers a platform that enhances their brand messaging. This leads to higher advertiser satisfaction, repeat ad purchases and the ability to charge a premium for ad placements. In a landscape where digital ad saturation has made consumer attention more fragmented, a high-quality print product stands out and delivers results.

Increased Sales and Customer Engagement

For businesses using print materials, whether in the form of catalogs, brochures or product packaging, the quality of print directly influences customer perceptions and purchasing decisions. A well-printed catalog with vibrant imagery and durable pages encourages customers to browse longer and engage more deeply with a brand鈥檚 offerings. Studies have shown that high-quality print materials create a sense of trust and credibility, which can translate into increased conversions.

In retail, for example, luxury brands invest in thick, glossy paper and rich colors to reinforce their premium positioning. Research shows in addition to the quality of content, readers engage with the sensory experience of magazines themselves. Customers may associate the quality of the printed materials with the quality of the product itself, making them more likely to purchase. Similarly, direct mail campaigns that feature high-quality printing and design achieve higher response rates than low-budget alternatives. When customers receive a beautifully printed piece in the mail, they are more likely to open it, read it and take action.

Building a Positive Brand Image

Print remains a powerful medium for reinforcing brand identity, and quality matters. When a company or publisher produces high-quality printed materials, they communicate professionalism, credibility and attention to detail. On the other hand, poorly printed materials 鈥� those with inconsistent colors, blurry images, or flimsy paper 鈥� can damage a brand鈥檚 reputation and diminish consumer trust.

Consistency is key when it comes to branding. Investing in a print partner that specializes in high-quality production, ensures that every piece, whether a magazine, book, or marketing collateral, meets exacting standards. This consistency across printed materials strengthens brand recognition and fosters customer loyalty. In industries where trust and prestige are critical, such as luxury goods, finance and higher education, high-quality printing is an essential component of brand strategy.

Fewer Mistakes in the Printing Process

Errors in printing can be costly, both financially and in terms of brand reputation. Misaligned images, incorrect color reproduction or inconsistencies in layout can lead to reprints, wasted materials and delays in distribution. Investing in high-quality printing minimizes these risks, helping ensure each project is executed flawlessly from the start.

A reputable printing partner employs rigorous quality control processes, state-of-the-art printing technology and experienced professionals who review each project meticulously. This reduces the likelihood of costly mistakes, ultimately saving publishers and businesses money in the long run. Additionally, fewer errors mean fewer complaints from advertisers and customers, preserving relationships and reinforcing credibility.

Less Stress and Reduced Labor Costs

Beyond the physical quality of printed materials, working with a high-quality printing partner provides a level of service that alleviates stress and reduces the workload for publishers. When a printer understands the complexities of publication deadlines, ad placements and distribution logistics, they become a true partner rather than just a service provider.

抖荫短视频鈥檚 88 years of expertise helps ensure publishers receive proactive communication, streamlined production processes and on-time delivery. A dedicated team facilitates details like proofing, pre-press adjustments, binding and shipping so publishers can focus on content and revenue generation. The result is a smoother workflow, fewer last-minute issues and greater peace of mind.

Why Print With 抖荫短视频?

抖荫短视频 has built a reputation as an industry leader in high-quality printing, serving publishers, businesses and associations that demand excellence. With decades of experience, cutting-edge technology and a commitment to customer service, 抖荫短视频 ensures that every printed product meets the highest standards.

Our capabilities include:

• Superior color reproduction to make images pop and text crisp
• High-end paper and finishes that enhance the tactile experience
• Rigorous quality control processes to prevent costly errors
• Expert project management to keep production smooth and stress-free
• Sustainable printing options to align with environmental initiatives

By choosing 抖荫短视频, publishers and businesses not only receive exceptional print products but also gain a trusted partner dedicated to maximizing their investment.

Choose High-Quality Printing With 抖荫短视频

The ROI of high-quality printing influences revenue, sales, brand perception and operational efficiency. Publishers benefit from increased ad revenue, businesses see higher engagement and conversions and organizations strengthen their brand image through exceptional print materials. By minimizing errors and streamlining production, a high-quality printing partner like 抖荫短视频 ensures that every print project delivers maximum value.

In an era where print remains a critical touchpoint in marketing and publishing, investing in quality is not just a smart decision 鈥� it鈥檚 a profitable one. Ready to elevate your print strategy? 抖荫短视频 is here to help. Get in touch with us today to learn more about the 抖荫短视频 difference.

* This article was developed with assistance from OpenAI鈥檚 GPT-4 large language AI model.

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Print Quality Compromises

Subpar Materials: Cheap printers often resort to low-quality paper, inks and other materials. This can result in:

• Poor print quality: Blurry text, faded colors and uneven ink distribution can diminish the professionalism and impact of your printed materials.
• Quick degradation: Low-quality paper and inks are more susceptible to fading, yellowing and tearing, reducing the lifespan of your printed materials.

Inaccurate Color Reproduction: Achieving accurate color consistency is crucial for brand identity. Cheap printers may lack the sophisticated color calibration and printing equipment necessary to accurately reproduce brand colors and high-quality photography. 

Poor Finishing: Finishing touches like binding, folding and lamination significantly impact the overall presentation and durability of your printed materials. Cheap printers may skimp on these finishing processes, resulting in:

• Loose binding: Causing pages to fall out easily.
• Uneven folds: Creating an unprofessional and messy appearance.
• Poor lamination: This can lead to air bubbles, wrinkles and a less durable finish.

Time and Productivity Losses

Rework and Delays: Subpar print quality can require rework, resulting in missed delivery deadlines.

Customer Dissatisfaction: Receiving low-quality printed materials can damage your brand reputation and erode customer trust.

Wasted Resources: Time spent dealing with printing issues, managing reprints and addressing customer complaints diverts valuable resources away from core business activities.

Reputation Damage

Professionalism and Credibility: Low-quality printed materials can reflect poorly on your professionalism and credibility. Customers may perceive your business as cheap or unreliable, impacting their perception of your brand.

Brand Consistency: Inconsistent print quality across different marketing materials can confuse and frustrate customers. This can undermine your brand identity and make it difficult for customers to recognize and connect with your brand.

Lost Opportunities: Poorly printed materials can fail to effectively communicate your message and capture the attention of potential customers. This can lead to missed opportunities for sales and business growth.

The Risks of Overseas Printing

In the pursuit of cost savings, many publishers looking for a printer may turn to overseas options. While overseas printing can sometimes offer lower initial costs, it comes with a unique set of risks that can significantly impact your business:

Increased Delivery Times:

• Shipping times for overseas printing can be significantly longer, leading to delays in marketing campaigns, publication delivery and other time-sensitive projects.
• Unexpected delays due to customs issues, port congestion or unforeseen logistical challenges can further disrupt timelines and increase costs.

Impact of Foreign Import Tariffs:

• Import tariffs can significantly increase the overall cost of printed materials.
• Changes in trade policies and fluctuating tariff rates can create uncertainty and make it difficult to accurately predict and budget for printing expenses.

Quality Control Challenges:

• Maintaining quality control can be more difficult with overseas printing.
• Communication barriers, language differences and time zone disparities can make it challenging to address quality concerns promptly and effectively.
• Due to the distance between publishers and their overseas printer, it can be more difficult to inspect materials and ensure they meet their specifications before shipment.

Environmental Concerns:

• Overseas printing often involves longer transportation distances, contributing to increased carbon emissions and environmental impact.
• It can be more difficult to ensure that overseas printers adhere to the same environmental standards and sustainability practices as domestic printers.

Reduced Control and Flexibility:

Relying on overseas printing can limit your control over the printing process and make it more difficult to make adjustments or address issues quickly. This can be particularly problematic for urgent projects or situations that require immediate changes.

Choosing the Right Printing Partner

Instead of focusing solely on price, businesses should prioritize finding a reliable printing partner that:

Offers high-quality materials and printing techniques: While the quoted price may be higher, an investment in high-quality print techniques can shield you from unexpected, costly reprints.

Provides accurate color matching and consistent print quality: Your printed materials are a direct representation of your brand and should communicate your commitment to quality and attention to detail.

Delivers on time: In today鈥檚 fast-paced world, customers don鈥檛 want to wait, and they shouldn鈥檛 have to. A domestic printing company that understands the ins and outs of mailing can help ensure your customers receive their printed materials right on time.

Offers excellent customer service and support: When it comes to customer service, you get what you pay for. Partnering with a company that prioritizes customer support will save you time and reduce stress in the long run.

Prioritizes sustainability and environmental responsibility: Partnering with a printer that keeps the environment in mind helps reduce waste and emissions and makes your company look better in the eyes of your customers.

Partner With 抖荫短视频 for Printing Excellence

While the allure of cheap commercial printing may be tempting, the hidden costs can significantly outweigh any short-term savings. By prioritizing quality, reliability and long-term value, businesses can ensure that their printed materials effectively represent their brand, drive customer engagement and contribute to overall business success. Remember, investing in high-quality printing is an investment in your brand’s future.

With over 88 years of experience, the 抖荫短视频 name is synonymous with printing excellence. As a full-service printer, we can take your product from design to fulfillment, all while providing the highest level of customer service and print quality. If you鈥檇 like to know more about our magazine, catalog or book printing services, get in touch with us today and see the 抖荫短视频 difference for yourself.

* This article was developed with assistance from Google鈥檚 PaLM 2 large language AI model.

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That鈥檚 why we at 抖荫短视频 suggest partnering with a family-owned printing company. The right partner can give you the same benefits as a large corporation with more flexibility and personalized service. Read on to discover more of the perks a family-owned printer like 抖荫短视频 can offer.

Personalized Service

One of the most significant advantages of choosing a family-owned printing partner is the personalized service they provide. Family-owned businesses often have a deep-rooted commitment to customer satisfaction, leading to a more attentive and responsive approach.

• Knowledgeable Staff: Family-owned printers frequently employ experienced staff who are passionate about their craft, as these printing experts reflect well on their business. This expertise ensures that you receive helpful advice and guidance throughout your project, and are less likely to experience delays and quality issues.
• Quick Response Times: Smaller, family-run operations often have streamlined processes and fewer bureaucratic hurdles, allowing them to respond to your needs promptly. If you鈥檝e ever been in a situation where you needed a last-minute change made to your project, you understand how crucial this can be.
• Tailored Solutions: Family-owned businesses are adept at customizing services to meet specific requirements. Whether you need a simple saddle stitch magazine or an embossed, casebound book, they can tailor their offerings to suit your unique needs.

Price Flexibility

Family-owned printers are often able to offer competitive pricing without sacrificing quality. Their smaller overhead costs and direct relationships with suppliers can translate into significant savings for their clients.

• Creative Solutions: When working with a family-owned printer that really values your business, they may be more able to find creative solutions to help maintain your budget while still delivering the product you need. For example, when Sophia Institute Press came to 抖荫短视频 with an idea for a new project, we were able to utilize specialty printing equipment in our Ripon, Wisconsin, printing facility to realize their vision while staying comfortably within their budget.
• Long-Term Partnerships: Building strong relationships with family-owned businesses can lead to long-term partnerships, offering consistent quality and more familiarity with your project, meaning you鈥檒l be the first to know about potential cost-saving solutions.

Building Strong Partnerships

Beyond the practical benefits, choosing a family-owned printing partner can foster a deeper connection and build stronger relationships.

• Shared Values: Family-owned businesses often share similar values with their clients, such as a commitment to quality, integrity and community. They may have a particularly strong commitment to sustainability, or prioritize safety for all employees.
• Trust and Transparency: Open communication and trust are essential in any business relationship. Family-owned printers prioritize these values, fostering a collaborative and transparent partnership.
• Community Impact: By supporting local, family-owned businesses, you contribute to the economic vitality of your community. For example, 抖荫短视频 has a history of uplifting our communities, which is reflected in our mission statement: creating opportunities for our team, customers and communities through print.
• Low Turnover: Family-owned companies that support their employees often benefit from low turnover; a benefit that you as a customer can also enjoy. When building a long-term relationship with a family-owned printing company, it鈥檚 likely that you鈥檒l be working with the same skilled employees for years to come and won鈥檛 have to struggle to adjust to a new point of contact. 

Partner With 抖荫短视频, a Family-Owned Printer

By choosing a family-owned printing partner, you’re not just selecting a vendor; you’re building a lasting relationship with a business that shares your values and is committed to your success. At 抖荫短视频, we embody the values and advantages of a family-owned printing partner. We offer personalized service, competitive pricing and a commitment to building long-lasting relationships with our partners.

For your next printing project, consider partnering with 抖荫短视频. We’re dedicated to providing exceptional service and high-quality books, magazines and catalogs. If you鈥檇 like to learn more about what 抖荫短视频 has to offer, get in touch with us today.

* This article was developed with assistance from Google鈥檚 PaLM 2 large language AI model.

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In this article, we鈥檒l discuss why as an American publisher, you鈥檙e most likely better off choosing a printing partner that operates and prints solely in the United States.

The Timeliness Advantage

Reduced Lead Times

If your business and customers are located in the United States, working with an American printer is more than likely going to drastically reduce shipping times compared to an overseas printer. These faster turnaround times can be a game changer, especially for publications that focus on timely issues like sports and politics. But even for other types of print products, like books and catalogs, faster shipping means happier customers.

Improved Communication

Communication with your printing partner will be much easier if they鈥檙e located in the same country. Working with an overseas printer can come with massive time zone differences that make instant communication difficult. Easier communication can lead to faster problem-solving, helping ensure print runs are executing smoothly and to your exact specifications.

Some publishers also like to visit the printing facility for an in-person press check, giving them a better understanding of what their final product will look like. An in-person visit is much more feasible if the plant is a three-hour drive away versus a 12-hour flight. 

Greater Flexibility

During the printing process, last-minute requests and changes may arise. By operating close to home, domestic printers are more able to accommodate these requests than international printers, ensuring your final product reflects your desired changes. And, with quicker turnaround times, last-minute reprints become much easier and won鈥檛 require weeks or months of waiting for products to clear customs. 

Supporting American Values

Ethical Sourcing

Some publishers choose to work with an American printing partner because they prioritize supporting ethical business practices. For example, Geoff from MCDM Productions told us when his company was looking for a new printing partner, it was important for them to find a company that matched their own values. 鈥淲e take employee compensation and benefits, and ethics behind paper source and ink seriously,鈥� Geoff explained. 鈥淪ome of that you don鈥檛 get when you go other places. Getting the lowest price is not our priority 鈥� it鈥檚 about how everything is sourced and put together, and the overall customer service experience.鈥�

Supporting Local Economies

When working with an American printing partner, it鈥檚 easier to see the impact your print project has on the employees who produce it. As a family-owned company based in Marceline, Missouri, 抖荫短视频 operates its print facilities exclusively in smaller towns where our work has a significant impact on the local economy, providing steady, stable jobs for families who have lived there for generations.

Reduced Environmental Impact

For American companies, choosing a domestic printing partner is an important step in minimizing carbon emissions resulting from long-distance shipping. Additionally, printing companies based in the United States adhere to certain environmental standards that help protect the environment from harmful production practices. Some companies even go a step further, obtaining certification from programs like the Sustainable Forestry Initiative and Forest Stewardship Council. These certifications ensure companies adhere to responsible chain of custody procedures, resulting in kinder treatment of the earth and its forests.

Partner With 抖荫短视频, a True American Printer

In summary, there are numerous benefits to choosing an American printing partner, both from a logistics standpoint and an ethical one. When you partner with 抖荫短视频, you gain access to over 87 years of printing expertise, supported by our dedicated staff of Customer Service Representatives and Sales Representatives. With four state-of-the-art printing facilities located strategically across the Midwest, we offer mailing and distribution solutions to fit your schedule and budget. To find out more about our book, catalog and magazine printing solutions, get in touch with us today.

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Here are some examples of 抖荫短视频 customers who enjoyed amazing benefits from making the switch:

Sophia Institute Press

Sophia Institute Press is a publisher that specializes in Catholic publications and materials. 抖荫短视频鈥檚 relationship with Sophia Institute Press began in July 2020, when we printed several children鈥檚 books for them. Soon after, Sophia approached us with an idea for a brand-new monthly publication, modeled after similar Catholic daily use titles available in Europe.

Thanks to the collective skill and expertise of our elite printing staff, 抖荫短视频 was able to identify and match the specifications of these European titles to create Benedictus, a customized monthly publication that exactly matched Sophia Institute Press鈥� vision. Not only did our product meet their needs visually, but we also found significant cost savings through the use of specialized printing equipment at 抖荫短视频 鈥� Ripon.

Read the full Sophia Institute Press case study here.

Airport Improvement

Airport Improvement is a publication that features stories, case studies and updates about planned, ongoing and completed projects at airports across North America. When their previous printer of 13 years abruptly ended their partnership, Publisher Paul Bowers was forced to make a change. Luckily, 抖荫短视频 was there to help.

Thanks to 抖荫短视频鈥檚 dedication to customer service, Paul was able to maintain his processes and continue putting out an incredibly successful and profitable magazine. 鈥淸抖荫短视频] made the transition so seamless 鈥� it was unbelievable. I didn鈥檛 have to change any of my systems when I came on with 抖荫短视频. They were able to adapt to my system. Whether it was scheduling for when we send magazines out or things like inserts, I鈥檝e been very happy and thankful to 抖荫短视频 for being there. We鈥檝e been very lucky and profitable, and they鈥檙e a key part of what we do.鈥� 鈥� Paul Bowers, Publisher of Airport Improvement

Read the full Airport Improvement customer spotlight here.

Edible Communities

Edible Communities is a unique concept 鈥� a licensing organization where each seasonal publication focuses on a specific region’s food scene. This creates a challenge: maintaining a consistent brand experience across various regions and numerous publishers, each with potentially different printing needs and preferences.

When Edible Communities began printing with 抖荫短视频 in 2017, we only printed a few of their seasonal publications. However, our partnership blossomed over the next several years, and we now print over 20 Edible magazines. Thanks to our expertise and project management skills, we鈥檝e ensured brand consistency across all of our Edible publications, and our Edible publishers benefit from the convenience of working with a single print and distribution team.

Read the full Edible Communities case study here.

Seton Home Study School

During the height of the pandemic in 2020, Seton Home Study School was left high and dry when their previous printer shut its doors. At the same time, the demand for their printed homeschool curriculum books was skyrocketing. Luckily, they were referred to 抖荫短视频 by their previous print sales representative, and the timing couldn鈥檛 have been better.

During this time, the print industry was suffering from unprecedented paper supply chain shortages, and printing companies all over the country were navigating strict paper allotments.聽 As their new printing partner, 抖荫短视频 was able to create a backstock of the specific paper needed to print Seton鈥檚 books and meet the education company鈥檚 increased demands. Thanks to our industry expertise, Seton Home Study School thrived during this difficult period.

Read the full Seton Home Study School case study here.

Sporting Classics

Some customers, like Sporting Classics magazine, choose 抖荫短视频 for the same reason we鈥檝e remained successful in the print industry for over 87 years: our stability. Sporting Classics is a love letter to all things outdoors, especially hunting and fishing. When Chief Operating Officer Wayne Nanney chose to switch to 抖荫短视频, he was looking for a consistent and reliable partner.

鈥淲e chose 抖荫短视频 to print our magazine over others because we were trying to find stability in a volatile market. 抖荫短视频鈥檚 rates were very competitive, but more importantly, the supply chain was robust and they weren鈥檛 making excuses for shortfalls or delays. Our publishing and mailing dates are always on target. The customer service from the executive level and sales level to the print shop is exceptional.

鈥淪porting Classics made a good decision to print with 抖荫短视频. 抖荫短视频 is a valued business partner of Sporting Classics.鈥� 鈥� Wayne Nanney, COO and CFO of Sporting Classics

Read the full Sporting Classics customer spotlight here.

抖荫短视频鈥檚 Unmatched Stability

When switching to a new printer, you may be concerned that your new partnership is going to get turned upside-down if your printer is acquired by another company, or worse, shuts its doors altogether. With 抖荫短视频, you don鈥檛 have to worry 鈥� we鈥檝e been around for 87 years, and we鈥檙e not going anywhere. In fact, we鈥檝e acquired an additional three state-of-the-art printing facilities since 2010, helping us grow to be the third largest book and magazine printer in the United States and Canada.

Make the Switch and Experience the 抖荫短视频 Difference

This article shared just a few of the many benefits 抖荫短视频 has to offer. Interested in learning more about what we can do for you? Whether it鈥檚 books, magazines or catalogs, 抖荫短视频 has multiple print platforms, binding types and applications to fit your needs and your budget. Find out more by contacting us today, and let鈥檚 get started!

The post The Switching Advantage: Why Businesses Choose 抖荫短视频 appeared first on 抖荫短视频.

According to a May 25, 2023, Fortune article by David Miller, 鈥�,鈥� overall magazine readership has been increasing for the past 10 years. There was a temporary dip in pass-along readership during the pandemic, but magazines are regaining that ground.

As the article also points out, readers still prefer print. A YouGov survey indicates only 29% of readers in the United States said they prefer reading magazines online. Print is poised to further take advantage of a phenomenon Miller calls 鈥渄igital detox,鈥� where people schedule time away from devices.

Most readers (including groups of all ages) love the tactile qualities of print. They simply love the touch and feel of print and even the act of turning pages. They also spend more time reading print publications vs. digital.

What鈥檚 more, advertisers have taken notice of the research on print and how it interacts with parts of the brain that impact buying decisions. The fact that readers find print advertising less intrusive is another feather in its cap. With more than 7,000 U.S. magazines in print reaching an audience of 220 million readers, print magazine publishing has a strong future.

Special-Interest Magazine Printing: A Tough Business

Believe us. We understand. In fact, within our world of special-interest magazine printing, we see two main challenges facing our customers:

• Developing compelling content that attracts and retains readers, which, in turn, attracts advertisers.
• Managing the business operations to remain competitive and financially sound.

The latter means sometimes even the best-run publications need to reduce costs. There is always a balancing act between enhancing revenue streams and trimming costs. But what can you cut from the budget without sacrificing quality?

Perhaps it鈥檚 worth stepping outside the publishing box and looking at the broader business world. suggests executives at large companies often regret the snap decisions they make when trying to cut costs. This survey of 500聽leaders from global organizations with over 3,000 employees shows 93 percent admitted to making snap decisions aimed at combating rising inflation, sluggish consumer confidence and the increased cost of goods.

Thirty-eight percent of those business leaders already regret it. Why? The cuts resulted in low levels of employee engagement, operational efficiency, and productivity.聽And in the case of layoffs, the organizations lost valuable talent. Most leaders also felt they suffered reputational damage.

Beware of the Typical Cost-Cutting Plan

From our observations, magazine publishers tend to gravitate toward page and/or frequency reductions, as well as personnel cuts. The problem is any of these actions, either taken individually or in some combination, can weaken the product. Most businesses 鈥� magazine publishing or otherwise 鈥� don鈥檛 soar by lessening their product. And in the case of many small- and medium-sized publishers, the elimination of even one position can have a big impact鈥搊ften in a negative way.

How To Cut Magazine Costs the Right Way

Closely examining your circulation list can be a good starting point. Advertisers don鈥檛 care as much about sheer numbers today. They are more interested in an engaged, well-targeted audience. Many publishers are investing in acquiring more profitable subscribers and changing them out for less engaged, less profitable readers. Show advertisers data you fine-tuned your circulation list, and they likely won鈥檛 squawk about lower numbers.

Clean Up Your Subscriber List

While it may sound basic, practicing good subscriber list hygiene can help you optimize your list for the greatest postal savings and delivery speed. At 抖荫短视频, CASS-certified software helps ensure every subscriber address is current, duplicate-free and sorted and grouped properly for the lowest possible postage rate.

Consider Co-Mailing

You should also consider co-mailing your special-interest magazine if you are not currently doing so. Co-mailing creates 鈥減ools鈥� that may consist of 30 or more titles from different publishers. After combining pieces into one presorted pool, mailers gain the benefits of higher, volume-based presort discounts as well as work-share discounts provided by the USPS.

Customers who switch to 抖荫短视频 often save on magazine mailing costs with our intelligent, streamlined Co-Mailing strategies. Contact us today to learn more about how we can help cut your magazine costs!

Two (Or Three Or Four Or Five) Heads Can Be Better Than One

Looking at expenses across the enterprise can pay dividends. Even minor expenses like catered lunches and office supplies, as well as larger items like healthcare, travel, and entertainment, can add up. She notes some publishers find success with a committee-based approach to cost decisions.

In this scenario, representatives from sales and marketing, editorial, accounting and other departments look for areas in which the organization can lower costs. It鈥檚 less top-down and incorporates a broader perspective.

Automate Wherever Practical

While automation does carry the potential to eliminate jobs, it can also free up staff for better uses, increasing overall productivity and success. Automating anything from production workflows to ways of reaching potential subscribers, processing subscription renewals and accounting tasks like payroll are good targets. Associations and other member-based publishing organizations that also fulfill print material requests would benefit from adding automated, customized, and demand-based digital storefronts.

Save on Magazine Costs with 抖荫短视频

We have decades of experience serving special-interest magazine publishers鈥攁nd saving them money. In fact, meeting the needs of small- and mid-market publishers enabled 抖荫短视频 to become North America鈥檚 third-largest magazine printer. You can lower your costs through our collaborative workflow tools, choice of multiple print platforms, efficient paper sourcing, and expert mailing, distribution and fulfillment services.

Our customer-first, 鈥渆asy-to-do-business-with鈥� approach also saves you time and money. You spend less time managing the production process and more time focusing on your readers. To start saving money now, simply submit your information and a friendly 抖荫短视频 associate will be in touch within 24 hours. You鈥檒l be glad you did. And so will your readers, advertisers and financial stakeholders.

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• Global labor shortage
• Global shipping issues
• Global paper shortage
• Global ink shortage
• Domestic manufacturing strain

Where We Stand Now

Clearly, some normalization occurred, though many problems linger. There are still price and supply-chain challenges, but they are becoming more manageable.

From a print perspective, while e-books and especially audiobooks grew, they did not grow at the level forecasted, according to a (BMI) white paper. Their growth was not to the detriment of printed books. A says although three in ten readers now read e-books, 鈥減rint books remain the most popular format for reading, with 65% of adults saying that they have read a print book in the past year.鈥�

Only 9% of Americans claim to exclusively read books in digital formats and have not read any print books in the past 12 months. Print thus emerged from the pandemic as a strong favorite among American book readers.

So, Where to Manufacture Your Books?

As the BMI Report further points out, onshoring work during the pandemic became the best way to keep producing books. That being said, years of offshoring took a toll on U.S. book manufacturers鈥� capacity. If you were a publisher who had previously turned to foreign production, you likely had to rethink your publishing calendar, warehouse space and distribution options. You may have delayed the introduction of some titles and used more digital print options for others. With the return to domestic production, these timelines are typically shortened, even despite the pandemic and supply chain challenges. Undoubtedly, it took time and effort to either reestablish or start fresh relationships with U.S.-based manufacturers.

You went through some challenges to solidify your domestic book manufacturing. Is it worth undoing the work to reestablish offshore production? Here are some reasons why domestic production may still be the best choice:

• Some international book manufacturers have new constraints about subject matter they can and cannot print. According to the BMI, 鈥淐ompanies like PrintNinja note on their website that due to government regulations, books with religious references, violence, nudity, Bibles, or books referencing politically sensitive topics are off limits.鈥�
• The existing cost difference means there is still an offshore market. Yet more publishers are weighing the risks of everything from political upheavals to potential pandemics. Some are choosing to limit that risk by finding U.S.-based capacity. The total cost of production, now weighted with shipping and political challenges has lost some luster.
• The book publishing and manufacturing model is changing. While print is the preferred format, the number of books per order continues to drop in most segments. Still, BMI points out that the number of book titles seeking a manufacturing option remains high. The challenge is to develop physical printing plants and supportive workflows to address current market needs AND future changes.

Traditional print production will remain dominant for the foreseeable future, but there will be even more digital integration. Book publishers increasingly embrace the idea that it鈥檚 simpler and more cost-efficient to process more orders than to overstock a warehouse. However, the pressures to meet new order and fulfillment strategies will require fast and nimble book manufacturing. Domestic-based production might well prove to be the better, more manageable solution for this evolving marketplace.

Printing Books Here at 抖荫短视频

Our 86 years of experience and proven adaptability helped make us North America鈥檚 third-largest book manufacturer. Though we serve a wide range of customers, many mid-market publishers especially appreciate our strengths. 抖荫短视频 is ideal for publishers seeking economies of scale and enabling technology along with a personalized customer experience. Everything we do at 抖荫短视频 aims to make your business relationship both friendly and easy.

Here are some additional advantages you鈥檒l find at 抖荫短视频:

• Print platforms based on web heatset and sheetfed technology (in up to 10 colors), and digital printing systems for short run and on-demand needs.
• Quality print backed by our G7庐 Master Qualification from IDEAlliance and Master Printers of America status.
• Paper services designed to help you identify and secure paper (including eco-friendly alternatives) to meet your budget and branding goals. An extensive in-house paper selection provides high value while eliminating inventory costs for you.
• Bindery options including Smyth Sewn, perfect and wire-o binding, as well as a wide variety of hardcover and soft cover specialty binding capabilities, including paperback. Special finishing capabilities like embossing, spot UV, lamination and laser cutting, gatefolds and ribboning, can further enhance your books.
• Fulfillment and distribution models offer customized, demand-based and scalable systems for complete lifecycle management. Offload your order processing and inventory management tasks to us.
• Hosted eCommerce solutions that help you quickly and easily start selling online. Your personalized storefront can be up and running in no time.

Learn more about 抖荫短视频 by visiting our website. Or you can submit your information and a friendly 抖荫短视频 associate will be in touch quickly. Contact 抖荫短视频 today for high-quality printing solutions in the heart of the United States.

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