Lions and Tigers and Postal Increases? OH MY!
On Monday, July 19, the Postal Regulatory Commission approved the rate increase scheduled for Aug. 29, 2021.聽Other than the increase that hit in January, this is one of the biggest increases mailers have seen in years. With the average increase ranging from 6.808% to 8.804%, this increase will significantly affect yearly preplanned budgets and how […]
Uncertainty Surrounds the USPS鈥� 10 Year Plan
A co-worker once gave me a small crystal ball on a little wooden stand. We joked that I used it to predict postal estimates and how to handle mailings with the postal service. I still have the crystal ball, and it makes me smile when I see it. I don鈥檛 use it, but with the […]
Today鈥檚 Commercial Printing Goes Beyond Just Paper and Ink
Consistent quality coupled with quick turnarounds is often viewed as the crucial combination when it comes to magazine printing, and rightfully so. Although as a product they have everlasting value, their content isn鈥檛 evergreen. At the same time, it doesn鈥檛 matter how quick the print turnaround is if a publisher still has to rely on […]
Weathering the storm of compounded challenges at the USPS
I grew up in Wisconsin. I鈥檝e lived here all my life.聽When I was a kid, my dad and I would stand outside and watch for tornados.聽It was not the smartest thing, but there is still something about ominous weather fronts that intrigue me.聽The smell in the air right before a thunderstorm, and the calm right […]
Why Your Mail or Packages Could Be Delayed
I am privileged in my role with 抖荫短视频 to participate in the聽U.S. Postal Service鈥檚 Areas Inspiring Mail聽meetings.聽These gatherings are held with participants from the USPS and individuals from the mailing industry.聽Participation is a great way to stay on top of changes and innovations that the post office is making and connects you with key people […]
Do you have a Gen Z in your life?
Generation Z, or Gen Z, is now in the 8 to 23 age range. Do you have someone that age in your family? I do. My niece is 9 years old and acts 13. However, she does fall in this generation of people who were born into technology. From birth, she has grown up with […]
Why Our Brain Loves Paper
Touch 鈥� it鈥檚 one of the five senses that dictates how we perceive the world around us. It鈥檚 also one of the most important. 抖荫短视频 knows the importance of paper and wants to share Sappi鈥檚 groundbreaking book, written by Lana Rigsby of Rigsby Hull in collaboration with renowned neuroscientist Dr. David Eagleman, as it dives […]
Save Money on Mailing with These Postal Saving Options
Have you ever been doing things the same way for years and then have an 鈥渁ha!鈥� moment?聽I had one the other day and I remember thinking to myself, 鈥淏oy, why didn鈥檛 I think of that?鈥� We have some information for you that may give you an 鈥渁ha!鈥� moment, too, and we will be thrilled if […]
Back in the Swing of Things: Best Mailing Practices Mid-COVID
Over the past several months, we have been challenged to alter our normal lives and learn to cope with the changes COVID-19 has brought to the world.聽It has been tough on everyone. Possibly the hardest part is knowing the correct steps to take to get back in the swing of things regarding business marketing and […]
Best Practices for Amazing Direct Mail During COVID-19
Marketers are understandably concerned about how to approach customers in any medium during the current situation. And since the coronavirus pandemic is likely to have a long economic tail, everyone knows it鈥檚 important to keep sales going. While there may be some uniqueness to COVID-19, there are basic marketing axioms established during past economic declines […]
