10 Tips for Advertising in City/Regional Magazines
Promoting your local business can be tricky, especially if you’re small- to medium-sized with a limited marketing budget. You’ve likely tried a variety of media to find the right formula. And that’s good. The most successful programs feature an integrated approach. But have you considered city/regional print magazines? Today, many are quick to dismiss print advertising as ‘old school.’ Yet results show that the opposite is true with print magazine advertising often outperforming online and other media alternatives. Like anything,…
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Standing Out in a Crowded Market: How Local Magazines Can Build Engagement
In today’s digital age, where information is readily available at our fingertips, the role of print media has evolved. Local magazines, with their ability to delve deep into community stories and foster a sense of belonging, have a unique opportunity to thrive. However, with countless media options competing for readers’ attention, finding a way to stand out from the noise is crucial. This blog explores strategies to help local magazine publishers build a loyal readership and deepen engagement with their…
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Understanding Printing Costs: A Breakdown of Factors
For publishers, the cost of printing is a significant factor in determining the viability, and ultimately the profitability of a project. Whether you’re producing a book, magazine or catalog, it’s important to understand the overall printing costs and what all goes into that number. In this blog, we’ll dive into the various costs associated with large-scale printing projects so you can have a solid understanding of the quotes you may be receiving from printing companies. Factors That Contribute to Printing…
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CreativePro Week: Getting It Right, Right From the Start With James Wamser
Last week at the annual CreativePro Week conference, James Wamser, ¶¶Òñ¶ÌÊÓƵ’s Adobe Certified Instructor, presented a session titled “Getting it Right, Right From the Start.” This session focused on helping creative professionals avoid common pitfalls during the document setup phase, ensuring a smooth and efficient printing process. About CreativePro Week CreativePro Week was hosted from July 8-12 in Washington D.C. this year. The conference is planned for and hosted by creative professionals who design, create or edit in Adobe InDesign,…
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¶¶Òñ¶ÌÊÓƵ Hires Andy Billett as New Chief Operating Officer
PRESS RELEASE Marceline, Missouri; July 15, 2024 – ¶¶Òñ¶ÌÊÓƵ announced it has hired printing industry veteran Andy Billett as the company’s new Chief Operating Officer (COO). Billett will be replacing ¶¶Òñ¶ÌÊÓƵ’s current COO Jim Mead, who is retiring from the company in November and will be based out of ¶¶Òñ¶ÌÊÓƵ’s corporate office in Marceline, Missouri. Billett comes to ¶¶Òñ¶ÌÊÓƵ with 25-plus years of printing and senior leadership experience at Taylor Corporation, Custom Ink and Jostens. Once he began to explore…
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The Switching Advantage: Why Businesses Choose ¶¶Òñ¶ÌÊÓƵ
There are plenty of reasons why it may be time to begin a partnership with a new printer. Price, schedule and expertise (or lack thereof) can play huge roles in your overall relationship with your printer. Over the years, many publishers have come to ¶¶Òñ¶ÌÊÓƵ looking for a fresh start, and thanks to our dedication to customer service and high-quality printing, we were able to turn those burgeoning relationships into rock-solid printing partnerships that have lasted years. Here are some…
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