iOS 7 – Swallowing the Red Pill
Do you remember “The Matrix” movie series? A decision had to be made by Neo to take either the blue pill or red pill. The blue pill would allow him to remain in his present condition with a world he understands, while the red pill would open his eyes to a whole new reality. With the introduction of iOS 7 by Apple, we are given the same option – stay with what we know, or move into to a new…
Read MoreFive Effective Free Report Strategies
Creating and distributing free reports or white papers is an effective content marketing strategy that gives your business two important benefits. First, providing high-valued content that is relevant to your website visitors will further position you as a thought leader. Additionally, if the report or white paper provides helpful solutions to common problems, then the document becomes even more valuable. For example, a healthy-lifestyles magazine could offer a report on how to safeguard against the flu. The title could be…
Read More10 Adobe® InDesign® Features to Help Designers
If you are a professional page-layout designer, or have professional designers on your staff, you’re probably interested in knowing if new software versions will have a real impact on efficiency. The latest version of Adobe® InDesign® is 9.1, which is known commercially as Adobe InDesign CC. This version includes the following 10 features that can help professional page designers be more efficient and successful. Improved performance The overall performance of InDesign has been significantly improved with version 9.1. This version…
Read MoreFriday Fun – How Well Do You See Color?
As stated on X-Rite’s Online Color Challenge, one out of 255 women and one out of 12 men have some form of color vision deficiency. When you think about how much we value color accuracy in our publications, especially when promoting a brand or product, it’s interesting to consider that some portion of readers can’t see all the color hues presented to them. After you have arranged each row of colors so the hues gradually progress from the left hue…
Read MoreHow to Choose the Right Ƶ App
Mobile apps present new opportunities to engage your readers. As mentioned in my previous post, Your Opportunity With Ƶ Apps, the interactive capabilities of apps will enhance your print content, offering more value to your readers and more revenue to you. Ƶ offers three approaches to app design: App Now takes your existing print publication and converts it into an app. What’s more, you can choose to upgrade sections of your publication to make them more interactive through our extensive…
Read MoreHow to Build and Grow Your Email List
Email marketing is powerful, low cost and effective, but you have to figure out what works best for your audience. The beauty is that depending on your email service provider (ESP), you should have access to metrics such as open rates and click-through rates, and you can test items rapidly to see what works. We’ll get into content and testing in other posts, but I want to start with the basics – how to successfully build your email list. Great…
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